|How our SEO strategy is different?|
Quality content is at the core of our SEO strategy. We research and write quality content and then promote that content through social media and industry blogs. We do this to increase your SEO traffic, build up your social media profile and increase your rankings. But the real difference is that we focus on the number of conversions (leads or sales) you receive from our SEO efforts. Because at the end of the day it's not about how high you rank on Google, it's about how much profit you earn from those rankings. That's why we constantly provide ideas, help and advice for maximising your conversions and market share online.
Every business with a Web site should make Search Engine Optimization trying to get your site as high up as possible on Google & Bing search-results pages - a part of their growth strategy. And "SEO" means finding ways to increase your site's appearance in web visitors' search results. This generally means more traffic to your site.
While intense SEO can involve complex site restructuring with a firm (or consultant) that specializes in this area, there are a few simple steps you can take yourself to increase your search engine ranking.All it requires is a little effort, and some re-thinking of how you approach content on your site.
Media Network helps your company identify which keywords will maximise the return you achieve from your SEO investment.
This may mean targeting the most competitive keywords in your industry (the ones all your competitors are bidding on). Or it may mean targeting less competitive but more relevant keywords that are easier to rank for in the short-term to give you a faster ROI. Most likely it'll be a combination of both.
Targeting the right keywords ensures you reach more of the right prospects online. Prospects who are more likely to convert thereby maximizing the return on your SEO investment.
Onsite optimization is the process of optimizing hidden elements on your website to let the search engines know what each page is about and what it should rank for. This includes optimizing your title tags, meta tags and internal linking structure. Onsite optimisation is also about focusing your website's authority on the pages you want ranked as well as fixing up any issues preventing your website from ranking.
The most effective onsite optimization techniques are constantly evolving because Google is regularly changing its requirements, often shifting the focus onto different criteria. For example, a few years ago you could get a top ranking by repeating keyword phrases over and over on your web page. Now, that won't work and can actually hold you back from ranking. By staying at the forefront of the latest requirements, Media Network knows what techniques will work and will integrate them into your website.
|Google places & analytics|
If you service a local area, Media Network will create and optimise a Google Places profile for you so that when people search for your business in their local area your website appears. And if you service a number of different suburbs, Media Network can develop a suburb-based local SEO strategy designed to maximize your SEO traffic and conversions. We've tested this strategy in a number of different industries with great success.
In optimizing your SEO for conversions, one of the most important things we do is set up Google Analytics to track results. This allows us to see what's working well and what could be improved so we can maximize every part of your strategy.
Google Analytics provides a significant amount of data about your website visitors. Which keyword they used to find your site, what type of device they're viewing your site on, what time of day they visit your site, how often they come back, how many pages they view per visit and how long they stay on your site, and a lot more. This information gives us the data we need to optimize your SEO for conversions. For example, if 90% of your web visitors come via their Smartphone we'll put a stronger emphasis on optimizing your site for mobiles.
|Twitter & Google+|
As part of your SEO strategy, Media Network will setup accounts on Twitter and Google+. We'll then share the content we post on your blog to each social profile to build 'social signals' to your website - an increasingly important SEO ranking factor.
These 'social signals' (link backs and mentions on Twitter and Google+) influence your SEO rankings. And as Social Signals become increasingly important to SEO we'll continue to increase the amount of time we devote to the social media component of your SEO strategy.