 | Why is copywriting so important? |
When most people think about getting a website designed the first thing they think of is the design. But it's not only the design that'll sell your prospects, but also the words on the page. The words on the page are the single most important factor in the success of your website because it's only through words that you can clearly communicate an offer so compelling that your prospects are jumping over one another to take you up on it. | |
 | The benefits of sales copywriting! |
With great copy you'll have the benefit of having a proven sales person 'selling' for you, 24hrs a day, 7 days a week. And you don't have to pay sales commissions or a base salary.
More importantly, sales copy is the core element of a high-performance website, which is at the center of a successful online marketing strategy. Without great copy, you'll have a really difficult time making online marketing profitable. | |
| Why you need sales copywriting? |
It doesn't matter how good your product or service is. If you don't grab your prospects' attention and compel them to act then you'll be losing business. The words on your site must be carefully planned out to achieve maximum impact. Every word must be strategic. Every sentence must drive your prospect towards taking action. Every part of the structure of your message must be planned carefully from the beginning. Nothing happens by chance. Well-crafted sales copy runs through your entire site, and every ad we place online. From short ads, to full sales messages. From every page on your site. And the emails you send to your database. |
